California Community Celebrates Local Businesses

The community of Lake Forest, California is getting ready to kick off their “Shop and Dine” program to help promote local entrepreneurs and small business:

Lake Forest’s Shop & Dine Week, open to all businesses, is meant to highlight the diversity and uniqueness of businesses in the city. The promotional event will feature deals and specials citywide from Aug. 7 through Aug 14. Participating business will be part of a promotional booklet and the city will do advance marketing on cable television, radio and local newspapers.

Shop & Dine started as a directory of businesses on the city’s website in 2009. It also included grand opening events as well as highlighted features on some of the businesses. Now the city wants to take it to the next level to generate more business and to make nearby communities aware of what Lake Forest businesses are about, said Jessica Gonzales, the city’s economic development specialist.

“The goal is to promote local businesses,” she said. “We will be the marketing avenue for them. We want to make sure the surrounding community is aware of the unique mom and pop shops here. We also hope to generate new customers and continue to keep the Lake Forest economy strong.”