World class companies spend enormous amounts of time and effort to get their “user-experience” right. They employ experts in human behavior, design, sociologists, technologists, man-machine interface, time-motion studies, scientists, and the like to observe, study, document, measure, take feedback, and prototype as part of the process of designing products and services. How many Indian companies can make that claim?
Design is still a hugely under-appreciated discipline in India. It shows in the way our cities are designed, our buildings are architected, the way everyday goods and services are created and offered. Either they’re crude and terrible copies of designs from the West which are out of place given the differences in usage and context in our country. A look at the glass and steel monstrosities dotting our cities as part of “modern” India is a case in point. Unfortunately, designs have come to mean designer – usually outrageously expensive and over the top – in India!
Given the appalling lack of design aesthetics, surely there’s a great opportunity for entrepreneurs who think in terms of design and user experiences. Who are demanding, innovative and willing to push the envelope.