Since 2010, Ms. Masson has owned and operated ContestMob, a community for people who enter online contests on a daily basis. The Google-based application provides a large sweepstakes database, extensive details about each contest and features a contest entries organizer. The business model uses virtual currency and digital goods, which monetize low-income users, as well as also encourages user-generated content and activity on the site.
“I am delighted that the effort I have put into ContestMob is being recognized. This gives me new confidence to continue to grow my business,” she says.